In the machine marketplace successful the 2nd 4th of this year, determination was lone 1 wide winner: Apple. It's the lone institution that managed to summation marketplace stock compared to the aforesaid play past year, arsenic its shipments grew by 10.1%, according to a caller IDC report.
Apple shipped 6.7 cardinal Macs successful Q2 for a 9.9% marketplace share, up from 6.1 cardinal units and 8.5% marketplace stock successful Q2 2025. Windows PC makers person been deed hard by their ain terms increases (which are owed to the RAM crisis, of course).
First-place Lenovo's shipments dropped to 16.6 cardinal units from 17 cardinal successful the year-ago quarter, for a 24.4% marketplace stock (down from 23.7%). HP is successful 2nd spot with 13 cardinal shipments, down from 14.3 cardinal past year. Its marketplace stock is present 19.1%, down from 19.9% successful Q2 2025.
Dell is successful 3rd with 9.3 cardinal devices shipped, compared to 9.8 cardinal past year. Apple is 4th arsenic you tin spot successful the representation above, followed by Asus with 5 cardinal shipments - Asus is astir level with a negligible 0.2% maturation versus Q2 2025, but since the full marketplace declined, it managed to summation its marketplace stock from 7% to 7.4%.
Overall the marketplace was 68.2 cardinal units successful Q2, down from 71.7 cardinal successful the year-ago quarter, a 4.9% drop. The higher the RAM and SSD prices go, the much we'll astir apt support seeing this trend. In fact, IDC predicts "a crisp slowdown successful maturation rates successful the 2nd fractional of 2026", and says vendors are "bracing for further terms hikes into 2027".
Apple's occurrence successful this marketplace has a batch to bash with the information that it lone raised prices astatine the extremity of June (which is besides the extremity of Q2), and the precise bully show of the MacBook Neo. How its terms hike has impacted request for Macs volition go wide successful the numbers for Q3.
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