According to a caller rumor retired of Korea, Apple is trying to offset immoderate of the higher costs of representation and retention for its upcoming iPhone 18 Pro Max by getting cheaper displays.
In fact, its sheet suppliers Samsung Display and LG are seemingly selling Apple the iPhone 18 Pro Max's surface astatine an mean terms of $66.5, which is allegedly astir 20% beneath what Apple paid for the iPhone 17 Pro Max's surface past twelvemonth (in the $80 range).
Even past year, Apple was getting cheaper displays than the twelvemonth earlier that, with the iPhone 16 Pro Max's surface reportedly costing supra $100 astatine times. All of this doesn't nevertheless mean that the iPhone 18 Pro Max volition person a worse panel. In fact, it volition beryllium utilizing M16, the latest integrated material, which improves luminous efficiency, lifespan, and colour accuracy.
Obviously the cheaper displays volition assistance Apple execute a somewhat little measure of materials for the upcoming instrumentality than it different would have. The institution is already rumored to beryllium raising prices for the iPhone 18 Pro Max owed to the higher representation and retention costs. This whitethorn assistance the hike not beryllium arsenic large arsenic it could person been, but the iPhone 18 Pro Max mightiness inactive beryllium $200 much costly than its predecessor.
Apple iPhone 17 Pro Max
Apple iPhone 16 Pro Max
Source (in Korean)
English (US) ·