At Mipcom, TV Producers and Execs Lean Into Practical Solutions as Global Business Wrestles With More Change: ‘What We’re Seeing Is the Industry Shifting Under Our Feet‘

2 weeks ago 3
As the planetary TV concern prepares to caput to Cannes for Mipcom, the caller mantra for producers and executives appears to beryllium pragmatism. The days of bidding wars for exclusive rights are (mostly) gone. There person been cutbacks and cost-cutting aft a rhythm of accelerated maturation fueled by streamers. Advertising gross is moving toward integer […]
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