Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas

With 170 labels crossed 25 territories, Banijay Entertainment has plentifulness of scale. But astatine Iberseries & Platino Industria, Steve Matthews, caput of scripted, creative, made wide that the company’s planetary strategy doesn’t statesman with scale, platforms oregon marketplace trends. It begins with writers. “Good writers, I mean, it truly boils down to that,” said Maria […]