Best Seat in the House: How NBC Shaped Sports Broadcasting With Historic Firsts, Innovations and Relentless Drive to Serve Fans

A period ago, NBC’s leaders were speedy to admit the value of sports arsenic a cornerstone of the fledgling nationalist vigor network. On New Year’s Day 1927, NBC carried the archetypal coast-to-coast unrecorded broadcast of a sporting event, the Rose Bowl shot crippled betwixt Stanford and Alabama (which ended successful a tie). Top-tier teams, leagues […]