Omdia released its planetary smartphone marketplace stock report for the 2nd 4th of this twelvemonth (April-June) yesterday, and contiguous it's pursuing up with the representation for the Mainland China market.
Overall shipments person declined by 2% compared to Q2 2025. Despite that, some Huawei and Apple person managed to turn their shipments and marketplace shares.
As you tin spot below, Huawei shipped a grounds 15.2 cardinal devices for a 23% marketplace share, up from 12.2 cardinal and 18%, respectively, successful the year-ago quarter. Apple, connected the different hand, shipped 12.4 cardinal iPhones for a 19% marketplace share, up from 10.1 cardinal and 15%, respectively, successful Q2 2025.
Oppo was successful 3rd spot with 10.6 cardinal devices shipped and a 16% marketplace stock (down 9%), with vivo posting astir identical numbers - 10.5 cardinal shipments and the aforesaid 16% marketplace stock (though it was down 11%). Xiaomi rounds retired the apical 5 with 8.2 cardinal devices shipped and a 12% marketplace share, down by a whopping 21% year-on-year.
Interestingly, the wide Chinese smartphone market's diminution successful Q2 was little than the planetary market's, which went down by 4% successful the aforesaid period. Total smartphone shipments successful China successful Q2 were 66.1 million. The representation situation and consequent rising constituent costs are besides intensifying the market’s polarization successful China.
Huawei's maturation is explained by its "relatively unchangeable pricing structure" by Omdia Principal Analyst Hayden Hou, arsenic good arsenic "resilient request successful the premium segment". Both the Pura X Max and the Enjoy 90 Pro Max person been good received. Huawei tin besides number connected its beardown in-house R&D and "deep alignment with home proviso chains" to "remain resilient amid outgo volatility". The information that Apple hasn't raised prices yet has evidently helped it too.
Omdia projects that the Chinese smartphone marketplace volition diminution by 6% for the afloat twelvemonth compared to 2025, which should inactive beryllium little than the planetary market. All makers that aren't Huawei oregon Apple are optimizing their portfolios to accommodate to the caller reality. Demand volition stay comparatively stable, but consumers are "expected to beryllium much cautious astir upgrading their devices".
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