The European smartphone marketplace experienced its lowest measurement of shipments for Q2 (April – June) since 2023. A caller report from Counterpoint Research estimates 35 cardinal smartphone shipments for the period, which is simply a 10% driblet from the values seen past year. Factors similar spiraling inflation, the Iran struggle and constituent terms hikes each contributed to the three-year low.
Europe Smartphone Shipments Share by OEM, Q2 2025 vs Q2 2026 (Counterpoint Research)
According to Counterpoint’s estimates, Apple and Samsung each contributed 34% of full smartphone shipments successful the region. Xiaomi was 3rd with a 15% share, followed by Oppo (including OnePlus and Realme) with 4%, and Honor with a 3% slice.
Shipments successful Western Europe were “relatively better” acknowledgment to awesome maturation by Apple and marginal gains from Samsung. Eastern Europe fared worse arsenic the fund conception took a downturn. Looking ahead, Counterpoint analysts foretell further declines successful shipments arsenic inventory levels are moving debased and the fund conception is expected to instrumentality the biggest hit.
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