Counterpoint Research’s latest study examines smartphone income successful the US for the April 1 – June 30 period, aka Q2. The wide marketplace fell by 5% compared to past twelvemonth arsenic the ongoing representation spot situation resulted successful accrued mean asking prices (ASP) for devices crossed the board. In addition, rising state prices owed to the ongoing conflicts successful the Middle East besides affected user purchasing power.
Apple, Samsung, Motorola and Google saw their combined income driblet by 4% connected a year-over-year basis. The remaining brands doing concern successful the US saw their income diminution by up to 45% compared to Q2 2025.
Sub-$100 telephone income declined by 64% compared to the aforesaid play past twelvemonth arsenic smaller OEMs struggled to sorb rising constituent prices. ODM devices similar the ones you’d find from carriers faced immoderate of the largest declines arsenic they could not support up with contention from larger brands similar Samsung and Motorola.
Those 2 brands really managed to summation their stock successful the prepaid smartphone market. Samsung’s Galaxy A-series and Motorola’s Moto G lineup proved to beryllium cardinal drivers crossed respective carriers.
US Prepaid Smartphone Sales Share by Brand, Q2 2025 vs Q2 2026 (Counterpoint Research)
And there’s nary affirmative outlook successful the adjacent future, arsenic Counterpoint analysts expect ASPs to proceed rising successful Q3. With Google raising its Pixel 11 bid starting prices by $100 and Apple expected to travel with the iPhone 18 Pro series, smartphone shipments successful the US are expected to proceed their antagonistic trend.
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