Gen Z Leans Hard into Nostalgia to Spur Music and Content Discovery: Study

The heart-tugging propulsion of nostalgia tugs hardest connected Gen Z, according to a survey involving 3 generations of consumers successful the U.S., U.K. and Australia. “Then is Now: A Study connected Modern Nostalgia” surveyed 1,800 people, evenly divided among the U.S., U.K. and Australia and among Gen X, Millennial and Gen Z consumers. The survey […]