Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

Brazilian media powerhouse Globo arrives astatine Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded writer Walcyr Carrasco. The melodrama stars a roster of immoderate of Brazil’s biggest surface stars, including Chay Suede, Letícia Colin, Tony Ramos and Antônio Fagundes. The marketplace marks Globo’s instauration of the telenovela to the planetary […]