Huawei may be launching a new phone sub-brand, here is what it will be called

1 week ago 10

When Huawei was enactment nether commercialized restrictions by the US, it was nary longer capable to usage Android for its phones – astatine slightest not the mentation offered by Google. Eventually, the institution settled connected a divided strategy – Huawei due would absorption connected its in-house HarmonyOS and Kirin chipsets portion the Honor sub-brand would beryllium spun off and proceed with Android (and it retained entree to Qualcomm and MediaTek chips).

It seems similar Huawei has been missing having a sub-brand – leakster Dingjiao Digital reported that Huawei volition soon motorboat a sub-brand called Xingmang (星芒). This was aboriginal reprinted by CNMO.

Xingmang means “starlight” successful Chinese. We’re not definite whether this sub-brand volition get a planetary sanction – indeed, we don’t cognize if it volition get a planetary merchandise successful the archetypal place. If it does, it mightiness beryllium called thing else. For example, “Honor” was named “Glory” successful Chinese (at slightest that’s however instrumentality translation rendered it).

Huawei’s afloat  telephone  lineup successful  China Huawei’s afloat telephone lineup successful China

Anyway, Starlight phones volition usage Kirin 8 bid chips, suggesting that these volition beryllium mid-rangers. And they volition usage HarmonyOS arsenic Huawei is inactive connected the entity database and lone has entree to AOSP but not Google Play Services. These phones volition ditch premium features similar outer connectivity. However, they should support XMAGE, which is the branding for Huawei’s in-house imaging tech (after the institution parted ways with Leica).

Interestingly, the Xingmang/Starlight branding whitethorn beryllium utilized for much than phones. Details are beauteous scarce astatine the moment, though. What astir Huawei’s existent telephone lines? After all, Honor was initially the sanction of a phone launched successful 2011 earlier it became a sub-brand.

Given the rumored prime of chipsets, it’s wide that the flagship Pura and Mate bid volition stay nether the Huawei marque – we wouldn’t expect otherwise. But what astir the mid-range nova series? Or the entry-level Enjoy models? We’ll find retired soon – Xingmang/Starlight is expected to beryllium introduced aboriginal this month.

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Source (in Chinese) | Via (in Romanian)

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