Inside Lollapalooza’s Biggest Brand Activations: From Nütrl Vodka Seltzers to a Coca-Cola Roller Rink

Lollapalooza’s 2026 lineup stretches acold beyond the 8 stages scattered passim Chicago’s Grant Park. As Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, John Summit, Olivia Dean and The xx instrumentality the stage, dozens of brands are mounting up their ain miniature festival destinations, offering everything from Nütrl vodka seltzers (including their just-released peach […]