Instagram gets a new wordmark for the first time in over 10 years

2 months ago 9

Meta has introduced a refreshed wordmark for Instagram, featuring a caller font and styling portion retaining elements of the archetypal design. The updated wordmark is present disposable astatine the apical of Instagram's mobile apps.

Instagram caput Adam Mosseri announced the caller wordmark successful posts connected Instagram and Threads, noting that the erstwhile plan had remained unchanged for 10 years and was owed for a refresh.

Mosseri describes the caller wordmark arsenic “cleaner and much modern.” The Design astatine Instagram leafage has besides shared much details astir the reasoning down the refreshed wordmark and broader marque system.

According to the plan team, it went done hundreds of iterations earlier settling connected the caller version. The refreshed wordmark is intended to bespeak the creativity of Instagram's community.

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