Pre-orders successful the US whitethorn person been less than stellar, but the caller iPhone 18 Pro models are a immense deed successful China. Local publications study that a full of implicit 7 cardinal units person been pre-ordered crossed each channels.
Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max started precocious successful the evening of September 12 (Saturday) astatine 8pm. Retailer JD ran retired of disposable units successful nether a minute. We don’t cognize however galore units JD had connected hand, but determination are akin stories from different retailers.
Sales gross from iPhone 18 Pro and Pro Max pre-orders connected Tmall was treble what the iPhone 17 Pro and Pro Max pulled past year. Keep successful caput that this doesn’t straight construe into units sold since the 2026 Pros are CNY 1,000 much expensive than the 2025 models (the 18 Pro starts astatine CNY 10,000 and the 18 Pro Max astatine CNY 11,000). It’s inactive an awesome stat, though.
iPhone 18 Pro and iPhone 18 Pro Max
Interestingly, astir people, 60%, went with the iPhone 18 Pro, preferring its lighter physique (211g vs. 249g for the Pro Max). Usually, the Pro Max sells better.
It’s nary astonishment that the caller Burgundy colour was the apical pick. And not conscionable due to the fact that it’s the caller leader colour – apparently, the colour sanction is simply a homonym of “prosperity” successful Chinese. Whichever Apple decorator picked Burgundy arsenic the iPhone 18 Pro leader color, instrumentality a bow.
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