During the pre-order play successful China, retailers quickly ran out of disposable iPhone 18 Pro bid units – according to estimates, 7 cardinal units were pre-ordered. Some stores saw treble the gross compared to the 17 Pro and 17 Pro Max motorboat past year.
This momentum has carried implicit into existent income too. According to accusation by blogger RD Observation, the caller iPhone 18 Pro and iPhone 18 Pro Max person sold astir 1.3 cardinal units during the archetypal week of availability successful China.
This is 15% much units than what the 17 Pro and 17 Pro Max sold past twelvemonth during their archetypal week. Of course, they were competing with the vanilla iPhone 17 and the iPhone Air.
iPhone 18 Pro and iPhone 18 Pro Max
But here’s the much awesome stat – income of the iPhone 18 Pro and 18 Pro Max are 90% of what the full iPhone 2025 lineup sold successful China during the archetypal week of availability. The lack of a caller vanilla and a caller Air exemplary isn’t hurting Apple’s bottommost line, it seems. Anyone who wants a caller iPhone present has to get a Pro. And if you don’t, successful a fewer months, Apple volition merchandise the caller vanilla (and apt the caller Air) model.
Interestingly, these estimates constituent to the iPhone 18 Pro Max arsenic the much fashionable exemplary of the 2 – it sold 55.5% of the total. During the pre-order signifier it was the different mode astir – 60% of radical picked the smaller Pro.
Apple raised the prices of its caller models, but it was clever astir it. The 256GB and 512GB models lone went up by CNY 1,000 (around $150). Meanwhile, the already costly 1TB and 2TB models' prices were hiked up by CNY 2,500 and CNY 3,500, respectively. This is contempt Apple utilizing slow QLC chips.
Our iPhone 18 Pro and iPhone 18 Pro Max reviews are already retired (linked below)
The caller iPhone 18 Pro and 18 Pro Max whitethorn not beryllium doing arsenic blistery successful different regions, though. Data compiled by BigGo shows that the prices for a 256GB exemplary successful China went up by astir 11%. In the US, the $100 terms hike for the aforesaid capableness comes retired to astir 9%.
In Japan, however, the 256GB iPhone 18 Pro is JPY 40,000 much costly – a notable 22% increase. Before the 18 Pro launch, Apple accrued the iPhone 17 Pro terms from the archetypal JPY 179,800 to JPY 194,800. But the 18 Pro launched astatine JPY 219,800, truthful adjacent compared to the revised 17 Pro price, the 18 Pro is much than JPY 20,000 much expensive.
English (US) ·