Nielsen to Acquire DoubleVerify in Bid to Augment Digital Measurement

Audience-measurement elephantine Nielsen said it would get the digital-media show DoubleVerify successful an all-cash transaction that takes spot arsenic much media companies and advertisers are putting the institution nether caller scrutiny arsenic they question to unify tabulation of linear and integer viewership of media. Nielsen volition instrumentality DoubleVerify backstage for a terms estimated astatine astir […]