Last week a study surfaced claiming that Nothing would beryllium exiting "12 oregon more" planetary markets, following successful the footsteps of OnePlus, the erstwhile marque Nothing co-founder Carl Pei co-founded.
In the meantime, Nothing co-founder Akis Evangelidis has denied the claims successful the aforementioned report, calling it "fake news". He says the institution is reorganizing its teams to hole for its adjacent signifier of growth, introducing dedicated concern units and "consolidating idiosyncratic countries into determination hubs to run overmuch much efficiently".
Evangelidis admits that these changes "have impacted definite positions", but says "the reported numbers are mode overblown". The study successful question claimed that Nothing was laying disconnected 40% of its staff, with specifically its R&D teams being deed with 50% layoffs successful China and 30-40% successful London.
Nothing Phone (4a) Pro
The study besides asserted that the Nothing Phone (4b) lone sold 20,000 units since its debut earlier this month, but Evangelidis pushes backmost revealing that the instrumentality sold 29,537 units successful its archetypal time connected merchantability alone, "breaking records successful its terms segment". The OnePlus exec has called connected "media to uphold factual reporting and journalistic integrity", portion besides mentioning that "decisions that interaction people's livelihoods are ne'er taken lightly".
In response, the writer of the archetypal nonfiction claims the Nothing squad had an full week to respond to the findings successful the report, but "had nary authoritative connection to connection and denied nothing" that was reported. Thus, the work "stands by its story".
While we person nary thought what is really happening astatine Nothing, we tin accidental that if the income numbers enactment guardant by Akis Evangelidis are close (and we person nary crushed to judge a high-profile exec would prevarication astir this), past the information that the study got that wholly incorrect is rather concerning. If they got that 1 truthful wrong, past however tin we beryllium definite the remainder of the study is adjacent remotely accurate? The information is we can't.
On the different hand, it wouldn't beryllium retired of the mean for a institution similar Nothing to spell done layoffs, particularly successful a play similar this one, erstwhile smaller brands are disproportionately negatively impacted by the rising representation prices (and particularly smaller brands that vie lone astatine the mid-range and entry-level, wherever the margins are tight).
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