According to a caller study from Counterpoint Research (CR), the Indian smartphone marketplace declined 10% successful the 2nd 4th of this twelvemonth (April-June) compared to the aforesaid play past year. This was the biggest diminution successful shipments successful the state successful the past six years. Chinese brands had their lowest stock of the wide marketplace for a 2nd 4th since 2020.
vivo remained the person of the marketplace but lone due to the fact that CR doesn't adhd each sub-brands' marketplace stock to the main brand's. Individually vivo has a 17.8% share, but erstwhile you number iQOO excessively that gets it to 19.5%. However, portion Oppo seems to beryllium successful 3rd spot successful this chart, if you origin successful its sub-brands OnePlus and Realme, it really has a whopping 26.1% stock and comfortably leads the market.
Samsung managed to drawback 17.6% of the pastry and grew its shipments by 2%, portion Xiaomi's marketplace stock grew from 8% to 9.4%. However, Poco's stock fell from 5.4% to 4%. Their combined marketplace stock has stayed the aforesaid 13.4% compared to Q2 2025 though. As you tin see, Realme and OnePlus some grew their marketplace shares compared to the year-ago quarter.
Interestingly, Nothing is present India's fastest-growing smartphone brand, with its shipments rising by 105% compared to Q2 2025. This maturation was driven by request for the Phone (4a) and Phone (4a) Pro, arsenic good arsenic its "enhanced visibility provided by its rubric sponsorship of the RCB cricket team”. On the different hand, if we absorption lone connected the highest terms conception (above INR 45,000 which is astir $467), it was Google who grew the astir (68% vs Q2 2025), seemingly owed to it not raising prices. Apple's shipments declined 3% YoY, with its marketplace stock reaching 7%.
The mean terms hike by the extremity of the 2nd 4th was astir 15% according to CR's analysis, and of people each of that was driven by the rapidly expanding representation and retention costs. Obviously, the sub-INR 15,000 ($155) conception was the astir affected, with shipments successful this terms bracket falling by 45% YoY.
On the different hand, the conception supra INR 45,000 remained comparatively stable, but it was supported by "the increasing adoption of financing options". CR expects the Indian smartphone marketplace to diminution by 13% for the afloat year, seeing arsenic however representation prices are seemingly going to emergence adjacent further.
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