According to a caller study from Counterpoint Research (CR), the Southeast Asia (SEA) smartphone marketplace declined by 15% successful the 2nd 4th of this twelvemonth (April to June), compared to the aforesaid play past year. Obviously, rising costs for smartphones are to blame.
Samsung led the marketplace with a 24% stock and was the lone marque to really turn its shipments YoY, by 6%. It was followed by Xiaomi with 18% of the pie, Oppo with 17%, Transsion (the genitor institution of Infinix and Tecno) with 15%, and Apple with 9%.
Samsung's stock roseate from 19% successful 2025, Xiaomi's was flat, Oppo's fell from 22%, portion Transsion's and Apple's some grew, from 14% and 8%, respectively.
CR says sub-$150 smartphone shipments were down 38% YoY, portion the $250-$499 conception fell by 11%. At the different extremity of the spectrum, the $500-$699 conception grew by a whopping 74% and the over-$700 conception grew by 18%. CR expects the 2nd fractional of this twelvemonth to spot continued constraints connected pricing flexibility, arsenic good arsenic cautious user spending, truthful further declines successful shipments won't beryllium surprising.
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