Back successful August, Counterpoint Research estimated a full of 35 cardinal smartphone shipments successful Europe during the April – June play (Q2). We present get a much elaborate breakdown of the shipment figures and their stock betwixt retailers and carriers. While shipments by unfastened marketplace (retailers) saw a slump of 11% compared to Q2 2025, the relation transmission (carriers) lone experienced a 4% alteration for the aforesaid period.
Europe Smartphone Sales Share by Channel (Counterpoint Research Europe Channel Share Tracker)
As Counterpoint analysts explain, carriers usually determination higher-end devices compared to retailers. The ongoing slump successful the fund conception owed to the representation spot situation diminished shipments for entry-level devices, which were mostly driven by autarkic retailers.
Apple really overtook Samsung arsenic the starring marque by bearer shipments successful Europe with its 37% share. Samsung came successful 2nd with 33% portion vivo and Motorola were the faster growers successful the segment. Looking ahead, Counterpoint analysts expect the inclination of bearer shipments to proceed their upward trajectory compared to retailers.
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