Streaming Saves TV in Upfront, But Ad-Dollar Declines for Linear Are Significant

The erosion of advertisement dollars earmarked for accepted TV has gone from alarming to dire. Advertisers chopped their “upfront” spending connected broadcast TV by astir 5.3%, according to an investigation of the yearly income marketplace by Media Dynamics Inc., a consultancy that tracks advertisement spending. Spending connected cablegram TV fell adjacent more, with marketers cutting […]