Watch: Vijay’s first budget: Is TVK building a new political brand? | Focus Tamil Nadu

Tamil Nadu Chief Minister C. Joseph Vijay’s archetypal Budget goes beyond numbers and payment announcements. From ‘Thaai Maaman’ and ‘Annan’ to the repeated usage of ‘Vetri’, we decode the connection of the TVK government’s schemes and inquire whether Vijay is laying the foundations for a chiseled governmental brand.