Coca-Cola 'sportswashing' during World Cup amplified by social media

New probe being presented astatine the International Congress connected Obesity (ICO2026), hosted by the World Obesity Federation (WOF) successful Mexico City, Mexico (July 15–17), reveals however Coca-Cola's sponsorship of the 2025 FIFA Club World Cup (featuring 32 of the world's apical shot clubs) was amplified crossed societal media to beforehand unhealthy products to millions beyond the unrecorded matches, including children and young people.